About Us

Honest PR metrics - the Budgie PR way

Budgie PR launched in October 2022 as a fully remote nanoagency that offers its clients premium services, dedicated focus, and undivided attention.


Our mission is to create life-changing media coverage and exposure for our clients.


We use the leading Martech SaaS tools in the market to automate our workflow and free up more time for pitching and strategizing. Our PR campaign performance is measured through insightful reporting and meaningful metrics.


Transparency is a key value for us, and we have said goodbye to outdated reporting methods and vanity metrics.


We measure success and benchmark results for each campaign, for instance by measuring the reputation and DAR (Domain Authority Ranking) for all our online coverage results. 


We aim to secure high-quality media coverage for our clients in media outlets with high DA scores rather than numerous clippings in outlets with low DA scores and low authority.


Initally, it might seem impressive when agencies generate a lot of media coverage in random low tier outlets. At Budgie PR, we want to generate media coverage in outlets that move the needle. 


Inflated figures and pointless metrics don't help clients reach their business goals, and they don't help us either. 

Digital-first storytelling

Budgie PR emerged on Dubai's PR scene with an ambition to challenge the norm and set new standards for media relations, coverage reporting, transparency, and client servicing.

Our approach to PR and storytelling is digital-first with a strong focus on visual elements that enhance the story.


We really enjoy creating digital newsrooms and lookbooks that showcase our clients' work and products in an elegant way.


Clients love these digital assets, and so do the journalists we work with. We want to make it easier for journalists to access all the information they need for their stories in a format they prefer, 24/7.


With our digital newsrooms, they can access all the assets, press releases, and lookbooks through one platform whenever they need. At the same time, we can also track new activity and downloads from the newsroom and gauge interest.


The digital newsroom can be added to our clients' websites and function as an investor relations HQ, crisis management communications center, or as an assistant for product launches.


Having an updated online newsroom can help you draw media attention and build brand awareness, but it also helps everybody save time and money.


Nicola Ellegaard


Managing Director

Nicola has worked as a PR & Communications Manager in Dubai since 2015 and has extensive sector experience from working both in-house and at PR agencies.


Over the years, Nicola has worked with both FTSE 100 companies and startups, including Huawei, Haier, MUFG, SWIFT, Dar Al Arkan, Gulf Capital, Intertek, Al Futtaim, and TPAY Mobile.


She holds an M.A. in Corporate Communication from Aarhus University in Denmark.