News & Insights

Podcast interview with Aryan Mohindra and Apex Perspective

May 2, 2025

 

We were invited to come on Aryan Mohindra's Apex Perspective podcast to talk about entrepreneurship and how it all started with Budgie PR. Aryan's values were a perfect fit: "Impact. Winning. Excellence in all aspects of life. I also prioritize transparency, open-book conversations, and genuine connection—no marketing fluff, just raw value." The Apex Perspective podcast focuses on discussions with successful CEOs, their unique perspectives in their industries, mindset, beliefs, and how they prioritize fitness in their demanding schedules. Aryan is the successful founder of "Mind & Body Mastery". He lost 70+ lbs, rebuilt his health, and now he coaches other business leaders to do the same. It was truly a pleasure to be on the show. 

 

Rethinking meeting culture - Budgie PR featured in Gulf News

April 30, 2025

 

At Budgie PR, we don't just strive to deliver exceptional PR services for our clients—we do it while pioneering a more efficient, productive workplace culture. Our agency was recently featured in Gulf News for our innovative approach to reducing unnecessary meetings and enhancing workplace productivity. 

Read the full story here.

 

New partnership with Brand Focused ME

April 2, 2025

 

We are happy to announce an exciting new partnership with Brand Focused ME. Driven by the belief that a strong brand is the key to business growth, Brand Focused ME is a strategy-first consultancy, delivering bespoke marketing, advertising, and branding solutions that help businesses in Dubai and the Middle East build, scale, and differentiate their brands. 

Our Managing Director, Nicola Ellegaard, will serve as Regional Strategist for PR in the Middle East region. 

 

Budgie PR featured on Dubai Eye Radio 103.8

March 24, 2025

 

Budgie PR's Managing Director, Nicola Ellegaard, was on Dubai Eye 103.8 earlier today to talk about what living with LongCovid is like - and why she still has to mask everywhere. Awareness around LongCovid and its implications is a very important cause for Budgie PR. The clip starts at 14:27. 

 

Budgie PR expands relationship with inaugural client

January 8, 2025

 

Budgie PR proudly announces an expanded partnership with its inaugural client, Kanessa Muluneh, founder of MULU. After a successful initial collaboration two years ago, the relationship has now grown to encompass comprehensive PR and personal branding services for the Coerman family, including Kanessa and her husband Remco Coerman. Budgie PR will also support the launch of Rise of Fearless, a mobile Web3 game. 

This evolution marks a significant milestone in Budgie PR's journey, demonstrating both client satisfaction and the agency's ability to deliver expanding value over time.

We look forward to this new chapter and to supporting the Coerman family's communication objectives with strategic insight and execution.  

 

Al Bait Al Duwaliy appoints Budgie as its PR agency

June 7, 2024

 

Budgie PR has been appointed to handle PR and media outreach for Al Bait Al Duwaliy, an award-winning real estate developer in Dubai. 

 

Al Bait Al Duwaliy is a part of International House for Real Estate Project Management, established in 1998. With its seamless incorporation of art and creative designs, the company delivers world-class projects that add value and enhance the quality of life in the freehold areas in the United Arab Emirates. 

 

Big press win for Kutubna

May 30, 2024

 

Kutubna Cultural Center was recently featured on Dubai One TV!

 

Kutubna has become a cultural hub in Dubai, founded by Dr. Shatha Almutawa who opened the centre out of passion. What separates this center from others is its emphasis on regional talent and celebrating GCC women in the region.   

 

New client wins

March 1, 2024

 

We are very proud to announce that we are now working with Kutubna Cultural Center, Dubai’s newest independent bookstore and cultural center, for its media relations.

 

Kutubna Cultural Center was established in 2023 as an independent bookstore and literary hub for Dubai and the Gulf region. The center offers an inclusive community space to enjoy books, art, specialty coffee, and cultural events. Kutubna’s vision is to become a premier destination for literary and cultural enrichment in Dubai and the Gulf region. 

 

We are also working with SweetcHome, a personalized property matchmaking platform in the UAE. SweetcHome was founded by Amani Nahedh and Soufien Haddad in 2023 as a digital platform aimed at simplifying the real estate search. 

 

Budgie PR celebrates its first anniversary

October 26, 2023

 

Guess what - Budgie PR turned one today. What a crazy year it has been.

 

Our stories have now reached an audience of over 50 million!

 

We have landed high-quality coverage in leading global, regional, and local media.

 

We have listened to (and saved) enthusiastic voice notes from clients who couldn’t believe their work was featured in those publications.

 

We have offered private label services for other agencies, ghostwritten on LinkedIn on behalf of CEOs we never even met.

 

We have crafted a ton of personalized, timely, and relevant winning pitches on behalf of our clients.

 

We entered a heavily saturated PR market here in Dubai as the new challenger budgie on the block.

 

We have upset several influencers, content creators, and influencer agencies with our inquisitive questions about their ROI and reporting methods.

 

However, we strongly believe those questions are the ones you should be asking ANY marketing or PR agency you hire for your brand.

 

That’s why we advocate #HonestPRTalks and urge our industry peers to have these important conversations.

 

We have stayed true to our values and set new standards when it comes to transparency, clean data reporting, and digital-first storytelling in PR.

 

We are not just press release generators or mailrooms. We are visual storytellers and brand consultants.

 

We have created newsrooms and lookbooks that have stunned clients as well as architecture and design editors.

 

We have been told by editors that we are “totally KILLING it” with our gorgeous platforms that make everything accessible 24/7 for journalists.

 

We have flown very far during our first year, but we will keep working hard to redefine PR and serve our customers.

 

Thanks again to all our followers, clients, friends, and everyone who supported and believed in us from day one.

 

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